Medicine Meets Mission: The Rise of Healers in Business

The healers are taking the helm—and business will never be the same.

From psilocybin retreats to somatic coaches to cannabis dispensary owners, we’re witnessing a powerful wave of entrepreneurs who are turning their healing gifts into scalable, sustainable ventures. But with that transition comes a challenge: how do you hold space for others while also holding your business together?

Most healing entrepreneurs struggle not because they lack passion—but because their back-end systems aren’t built to support their growth.

Imagine a breathwork facilitator who’s running sold-out workshops, but losing track of client follow-ups and payments. Or a retreat leader whose events change lives—but whose onboarding process leaves participants confused. This dissonance creates energetic leaks and undermines the mission.

Let’s look at MAPS (Multidisciplinary Association for Psychedelic Studies). As a nonprofit advancing psychedelic research, MAPS combines mission with meticulous compliance and operations. They’ve scaled by building teams that integrate healing ethics with clinical precision.

Another great example is SoulCycle. Originally born from a place of movement as medicine, it grew into a national brand by implementing rigorous training programs, high-consistency customer experiences, and emotionally resonant branding.

The Holistic Psychologist, Nicole LePera, built a multimillion-dollar platform by blending trauma-informed content with a highly operational digital presence—opt-in funnels, structured content calendars, branded product launches, and team collaboration tools.

At Umbrella Strategy, we understand the unique challenges healers face because we’ve worked with coaches, bodyworkers, retreat leaders, and plant medicine facilitators who’ve all said the same thing: "I love the work, but the business part is draining me."

That’s where we come in. Our approach honors your gifts while grounding them in systems that serve. From building out automated booking flows to creating onboarding experiences that reflect your ethics, we make the backend feel just as intentional as the front-end transformation you provide.

Working with us means you finally have space to expand—not just in revenue, but in impact. Your business shouldn’t deplete you. It should nourish you. Let’s build something that holds you as well as you hold others.